Custom interior manufacturing is a growing industry, but it’s one that’s typically driven by the automakers themselves.
Toyota’s Corolla is a rare exception.
Its interior is built by a small company called Alliance, based in Virginia.
Alliance specializes in custom interior design and customization.
We asked Alliance CEO Matt Hochberg how the company has come to specialize in custom interior design.
What makes you different than other interior manufacturers?
First, the car we manufacture is not just a factory car.
It’s an all-electric vehicle.
It has all the powertrain systems, which we built from scratch.
That means we can use the best materials, we can design a car that can withstand a lot of abuse, and it’s very environmentally friendly.
What are the biggest challenges for building custom interms?
We have a very small workforce and the challenges are very different from other manufacturers.
We have the largest workforce of any company, so we are able to have that expertise, but we have to be very careful to build it in a way that will meet the needs of the customers.
When you have to build a custom interior to meet the demands of a particular customer, what can you do to ensure it fits that customer?
We take a lot more care than other manufacturers to ensure that the design is compatible with the customer’s needs, so the fit is correct.
If we don’t have the right fit, we won’t be able to make the parts to meet that customer’s requirements.
We work with the OEMs to come up with the right materials and then we customize the materials.
And we try to keep the price of the parts reasonable.
How can you ensure a perfect fit?
You can’t have a perfect interior for every customer.
You can have a car with a perfect exterior and the inside of the car will have holes that the customer doesn’t want.
So you have the customer say, I don’t like that gap between the passenger seat and the dashboard.
We look for the holes that are the least common and we put those in the corners.
The hole that they’re not going to fit is what we put there.
The second thing we do is we take the engine bay.
We remove all of the panels that are attached to the engine compartment.
We also take out the seats, because the customer wants that space and they want the cabin to be clean and it looks nice.
So those are the two areas where we have the greatest difficulty.
How do you make sure the fit fits the customer?
That’s a really difficult problem.
When we have an OEM, we have all of our information in the engine block, and then you can put it in the car, so it’s not a problem of designing the wrong material.
What can you say to the customer that they don’t want?
They want a seat that fits, they want to see the dashboard in a certain way.
And then the next part is the body, which is a big part of the customer.
What I can tell them is that if you want to do a really high-end model, the Corolla’s interior is going to look different than a factory interior.
If you’re looking for a nice interior, you’re going to want to look at the body.
You want to take your time to build the body to fit the customer exactly.
But the interior is the last piece that is not going for a factory feel.
What is the biggest challenge you see with a custom fit?
We do a lot with the body of the Corollas.
For example, the interior has a lot to do with the look of the body and the overall quality of the interior.
We make sure it looks as good as it can, but then we take a look at every part of it to see how it fits the specific customer.
Are there any special parts you’d like to see that you can’t?
You have to look for a body that is going, ‘I’m going to build my own body, so I don